I would create a group called wrong feedback and right feedback. In each group you would have the image you want to display, the audio clip with auto play on. Then be sure you have the group initially not visible.
Then in your question properties, make the action be show group wrong feedback etc. if incorrect, and show group right feedback if question is right. Be sure to choose enable feedback and on process question (by use of a submit button) or immediately (as soon as they select the response)